Marketing Operations
A clearer operating rhythm.
Marketing that keeps moving.
Hands-on marketing operations support for B2B and B2B2C technology brands. I connect planning, systems, workflows, and people so campaigns, programs, and events move from commitment to delivery.
When delivery needs more structure
More commitments than capacity
Campaigns, launches, and events are competing for the same resources. You need a realistic plan, clear ownership, and visibility into what can be delivered.
Systems and handoffs are slowing the work
Disconnected tools, unclear processes, or inconsistent data are creating avoidable rework. I help identify the friction and put practical ways of working in place.
A program or event needs hands-on coordination
Your team needs someone to manage the moving parts, coordinate partners, and follow through on delivery, including event planning and on-site support.
Support that connects the moving parts
Scope starts with the delivery challenge and the resources you already have. Explore the areas I can support.
Program & Campaign Management
Program plans, schedules, dependencies, and delivery coordination with clear responsibilities and progress updates.
Resource Planning
Capacity, budget, and vendor planning aligned to the marketing calendar, so priorities reflect available resources.
Marketing Technology & Data
Stack assessment, tool selection, and data hygiene to help systems support campaign delivery and useful reporting.
Process & Workflow Design
Documented workflows, handoffs, and operating procedures that make execution more consistent and reduce reliance on unwritten knowledge.
Vendor & Agency Management
Briefing, coordination, and quality control of outside partners, with visibility into deliverables, deadlines, and brand requirements.
Performance Reviews
Reviews of campaign and program performance, with actionable recommendations for the next delivery cycle.
From event plan to on-site delivery
Event support is part of the work, from planning and coordination through on-site support. Depending on the engagement, I can help establish the event plan and budget, coordinate vendors and internal stakeholders, manage logistics and delivery schedules, and support the team on the ground. Preparation and follow-up connect the event to the wider marketing program.
Practical outputs your team can use
The outputs depend on the priority and scope we agree. They may include:
A workable delivery plan
A program or event calendar with priorities, responsibilities, dependencies, and resource needs.
Clearer ways of working
Documented workflows, handoffs, briefs, and operating procedures that support consistent delivery.
Better systems visibility
A stack assessment, data hygiene priorities, or recommendations for tools and reporting.
An event ready for delivery
A coordinated event plan, logistics schedule, and on-site responsibilities, where event support is in scope.
How I work with your team
You work directly with me. Fractional, project, and contract support fits around your priorities, internal capacity, and existing partners.
Understand the delivery challenge
Review current commitments, systems, resources, and the points where work is getting stuck.
Agree priorities and ownership
Set a practical scope and delivery plan, with clear responsibilities and a shared view of progress.
Coordinate, deliver, and improve
Support the agreed work, manage handoffs, and use performance reviews to inform the next cycle.
Keep your next marketing priority moving
Share what needs to be delivered, what is getting in the way, and where your team needs support. We can discuss fit and an appropriate scope.
Program & Campaign Management
Planning, resourcing, and delivery of marketing programs on time and within budget, with clear ownership and visibility.
Resource Planning
Capacity, budget, and vendor planning aligned to the program calendar, so commitments are realistic and delivered.
Marketing Technology & Data
Stack assessment, tool selection, and data hygiene so systems support the work rather than slow it.
Performance Reviews
Structured reviews of campaign and program performance, with recommendations that feed the next cycle.
Process & Workflow Design
Documented workflows and standard operating procedures, to ensure clients realize consistent execution and faster onboarding of new team members.
Vendor & Agency Management
Briefing, coordination, and quality control of outside partners, so external work meets the brand standard and the deadline.